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Kids Will Go Gaga at The Gaga Center

NEW YORK (Jan. 18, 2012) Two New York City moms whose living rooms became too small for makeshift games of gaga, a sport that has taken summer camps and playgrounds by storm, will open Manhattan's first place designed to play the game on Feb. 25. Registration for The Gaga Center, opening at 230 East 93rd St. between Second and Third Avenues, begins today for the spring session.

Gaga is a fast-paced, high-energy, safe sport played in an octagonal pit. It combines the skills of dodging, striking, running and jumping, while trying to touch opponents with a ball below the knees.

The 3,000-square-foot street-level space features three permanent gaga pits for multiple, simultaneous games, and a mezzanine level perfect for gaga birthday parties. With high ceilings, lots of sunshine and great music, the energy is boundless.

"A few years ago, at separate day camps, our kids were introduced to the wonderful game of gaga," said Alissa Schmelkin, who, together with her own childhood camp friend, Marcy Singer, founded The Gaga Center. "We saw firsthand this fun, easy game become a summer-after-summer obsession for our kids and their friends, while simultaneously improving their core athletic skills. Despite the demand, there was a void in the Manhattan market for the game, and we are thrilled to change that and bring gaga to the city."

The inaugural 12-class spring session will run from March 5 to June 9, for girls and boys aged 4 and up of all athletic abilities. There will be 50-minute gaga classes every day for every age. The spring semester costs $620 and there is a 10 percent early-bird discount for booking before Feb. 1. Private classes and holiday classes are also available as a perfect play-date alternative. Trial classes will take place from Feb. 25 through March 4.

The Gaga Center's action-filled parties come in various packages so moms, dads and birthday kids can just show up and enjoy. Instruction, individual and team play are part of every package.

Not just for kids, gaga events can also be booked for company holiday parties and team-building days.

"We've put together a dedicated team with years of gaga playing under their belts, as well as teaching and coaching experience," said Singer. "Manhattan kids will finally have their summer sport at home, in a space specifically chosen and designed for maximum gaga enjoyment."

For more information, or to register, visit or call 212.920.7884.

The Gaga Center is the first and only place in Manhattan designed for kid-favorite activity gaga. The 3,000-square-foot sports center at 230 East 93rd St. has three octagonal gaga pits, a large mezzanine level perfect for parties, high ceilings, lots of sunshine and a big sound system to ensure long-lasting energy and fun.